China’s global influence is on the rise, according to the 2025 Global Soft Power Index by Brand Finance. The report highlights China’s impressive progress, placing it second only to the United States. Key drivers of this growth include advancements in culture, technology, and business, with notable contributions from the AI app DeepSeek and the blockbuster movie Ne Zha 2 (NZ2).
China’s Soft Power Surge
The Global Soft Power Index measures a country’s influence through factors like economics, culture, education, and sustainability. China has consistently ranked first in “ease to do business” and “future growth potential” for four years. This contrasts sharply with Western media narratives of China’s economic decline.
China also climbed to 7th place in “culture and heritage” and “media and communication.” This rise is fueled by the global success of Ne Zha 2 and the widespread adoption of DeepSeek, an AI app that has disrupted the tech industry. Universities in China are recognizing its impact, with Chinese universities introducing DeepSeek AI courses to equip students with cutting-edge AI skills.
Ne Zha 2: A Cultural Phenomenon
Ne Zha 2, a Chinese animated film, has captivated global audiences with its themes of family, friendship, and loyalty, rooted in Chinese mythology. The movie is expected to earn over $2 billion, making it the highest-grossing animated film worldwide.
What sets Ne Zha 2 apart is its universal appeal. Unlike Western films, it avoids political correctness and “wokeness,” focusing instead on timeless values. This success demonstrates how storytelling and cultural heritage can create a new model for global entertainment.
DeepSeek: A Game-Changer in AI
DeepSeek, a Chinese AI app, has become a global sensation. It surpassed ChatGPT as the most downloaded AI app, offering cost-effective and open-source solutions. Its success has shaken the tech industry, causing major tech stocks to drop and challenging the dominance of Western AI giants like Microsoft and Google.
For smartphone users worldwide, DeepSeek represents accessibility and innovation. Its free, open-source model allows users to modify and use the app without fees, making AI technology more inclusive. However, concerns over privacy and censorship have led some governments to take action. Sault Ste. Marie considers banningDeepSeek AI over privacy concerns due to potential risks associated with the app.
The Bigger Picture
The success of DeepSeek and Ne Zha 2 reflects China’s growing soft power. These achievements, along with innovations from companies like Huawei and TikTok, are reshaping the global order. China’s Belt and Road Initiative further strengthens its influence by promoting economic development and regional connectivity.
Meanwhile, the U.S. faces challenges to its soft power. Concerns over political stability and governance have undermined its standing. President Trump’s “America First” policies have also strained alliances, creating opportunities for China to expand its global influence. Additionally, the role of Natural Language Processingin DeepSeek’s success highlights its advanced AI capabilities, making it a key player in the global AI race.
Conclusion
China’s rise in the Global Soft Power Index highlights its growing cultural and technological influence. From the global success of Ne Zha 2 to the disruptive impact of DeepSeek, China is redefining soft power in the 21st century. As the world shifts toward a more multipolar order, China’s achievements in culture, technology, and diplomacy will play a key role in shaping the future.
